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An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Job description:

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

  • Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
  • Work with other function management team to ensure the cross functional alignment of product strategies
  • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

  • Identify the opinion leaders in the therapeutic area
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
  • Develop the loyalty speakers from KOLs

Cost Control & Monitoring

  • Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions

REQUIREMENTS:

  • Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
  • Position experiences:
    • Minimum 3 years working experience on product management or marketing
    • Minimum 1 year sales management background is preferred
    • Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc.  is a plus
  • Language Skills: Fluent in English both oral and written
  • Computer Skills: Working knowledge, especially good at Excel and PowerPoint
  • Mobility: Willing to travel frequently
  • Other Special requirement:
  • Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
  • Good understanding of business and product knowledge with marketing sense
  • Strong communication and presentation skill with excellent interpersonal sense
  • Experienced project management background in pharmaceutical company
  • Strong analytical skills including business and financial management
  • Autonomy/Independence, Assertiveness; a polished professional presence is essential
  • Should be self-motivated, creative and well organized

l   Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Pie Chart

Job Breakdown

Job ID: 30040910

Job Family: Product Management

Location: China - Shanghai - Shanghai

Travel: Not specified

Medical Surveillance: Not Applicable

Significant Work Activities: Not Applicable

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An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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