Communicating across digital platforms is key for Abbott's marketing teams as we continuously evolve our approach for reaching and connecting with our customers to give them important information in a responsible way.
Communicating across digital platforms is key for Abbott's marketing teams as we continuously evolve our approach for reaching and connecting with our customers to give them important information in a responsible way.
• Accelerating strategy execution
• Connecting with our customers (B2B and B2C) through digital
channels with innovative strategies
• Leveraging our digital solution with a variety of stakeholders
• Customer programs
• Owned store
• Diverse audience engagement in digital media through the
customer journey